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Website for comparing UK prices for gold sovereigns, britannias, etc


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14 hours ago, Darr3nG said:

@LawrenceChard - you can continue the reading here [ https://thesilverforum.com/topic/26565-compare-gold-prices-uk-free-website/  ] and see how my "challenger" site evolved.

I too followed this thread and it actually pushed me to re-learn some skills, I hadn't used in a while.

 

@Kman - thanks for the offer, but this project isn't costing too much. I found a cheap VPS service and just have been too lazy to move the front-end hosting - not bothered about the domain name as I don't plan on commercialising (more on that decision in the link ^)

 

Thanks,

I have read all the pages of the thread, so I was aware. I was hoping to be able to access and test the original mystery "Guest" site, and have spent some time looking at yours, which does seem to work impressively well.

We are aware of many of the technical problems, as we have been doing regular price comparisons for some years. These have only been on a limited number of what we regard as key investment products, and we have only done them about once weekly, because we did them manually, however for a few months now, we have been doing the site scraping electronically, so we get co-ordinated time comparisons. Our comparisons are done both with and without "free" postage.

Until yesterday, we only used these internally, but yesterday we quietly rolled out some of the output to a limited number of our web pages, but they are still "Work in Progress", as we still have a few more sites to include, together with quantity breaks. We also need to clean up the displayed tables.

Our comparisons have consistently shown that we are the most competitive (lowest total cost) better than 90% or the time on a selection of key products, the main exceptions being on single piece purchases including postage costs. We are still the cheapest total on some of these, and where we are not, it is usually only by a few pounds total at most.

I can see that most Silver Forum members prefer to see prices including postage, each for their own reason.

Because we have been "bricks and mortar" dealers for many years (before 1964), we approach pricing primarily on that basis, but because we have always conducted mail order business, even before Tim Berners Lee invented the internet, we also take postage included prices into account.

One factor where postage included price comparison fails is where customers buy 2 , 3, or more coins, in which case, our per item postage costs reduce by about 50% for the first additional item, 66% for the second additional item, etc. While the postage included comparisons remain valid for single piece purchases by post, they are skewed and incorrect for physical collection customers, and for any purchases of more than one single piece, and therefore wrong more often than they are right.

We did notice that you were only a few miles down the road from us in Lancashire, and would be delighted to discuss this and other techie stuff with you. Our chief tech person is Ian Davis.

More to follow..

Watch this space (as they say)...

 

Chards

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@LawrenceChard great to see someone as high profile as you on the silver forum. we used to have a lizzie from chards post regularly which was great and sure you picked up a fair bit of business from her. Especially when you 'found' some great gold pandas in the  back of the vault.        would be good to see some chards silver forum deals arrive because we aew all in the same boat.  

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12 minutes ago, LawrenceChard said:

I can see that most Silver Forum members prefer to see prices including postage, each for their own reason.

[...]

One factor where postage included price comparison fails is where customers buy 2 , 3, or more coins, in which case, our per item postage costs reduce by about 50% for the first additional item, 66% for the second additional item, etc. While the postage included comparisons remain valid for single piece purchases by post, they are skewed and incorrect for physical collection customers, and for any purchases of more than one single piece, and therefore wrong more often than they are right.

Although mainly a UK based membership, it's a worldwide forum.  Only a very small percentage of the membership will be within a short travelling distance of Blackpool so it stands to reason that the majority will want to see postage costs included in the price comparison.  I don't know if you're aware, but clicking the 'change' tab down at the bottom of the comparison page shows the item cost on its own.

Just a suggestion, but given that HGM can do P&P for £6.95 to the UK is there any reason why you can't match it?  That would improve your ranking in the comparison by several notches from a quick glance down the listings.

As a side note, were you at Sheffield auctions last month?  Your avatar pic looks nearly identical to a guy I was chatting with there :) .

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On 08/08/2019 at 19:55, nee4891 said:

Affiliate marketing is a good way to go, and a solid passive income.

Also agree on the above, straight the point and I like it, well done and thank you :). 

 

Affiliate marketing is unlikely to work on this, because the vendors at the top of the table, with the lowest prices, do not need to pay commission for the affiliate programme, while those with higher prices are not likely to want to pay when the comparison site shows them to be more expensive.

IMO, most affiliate programmes cost consumers and other buyers extra money, and benefit those vendors who can afford to pay the highest commission to affiliates, and this is on a best scenario basis, assuming the affiliate programme is disclosed and transparent, often it is not, which is often misleading, possibly fraudulent.

Straightforward advertising would probably be a cleaner method, but similar financial arguments spply. The cheapest, best value vendors don't need to pay for the adverts, and might have to increase prices to allow for the extra advertising budget, which defeats the object, and ends up costing the buyers more, which defeats the whole object of a price comparision site (from a buyer's point of view), although probably meets the purpose of the site, making money for the site owner, from his point of view.

As can be seen from the negative feedback when user charges were menioned, most consumers don't want to pay to use comparison sites either, meaning that the only way they are likely to work if they are run by a talented and altruistic owner.

 

Chards

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On 19/08/2019 at 21:29, Midasfrog said:

This site is great for showing whos charging way over the top for postage 😉

I suspect Midasfrog is mainly meaning us, but I disagree that we are charging way over the top.

Our charge is for postage and packing, and includes a considerable chunk for picking, checking, packing, and admin time. Mrs Chard believe we lose money on the shipping charge.

Interestingly, until about 5 or 6 years ago, we offered 2 shipping rates £2 at buyer's risk or £5 fully insured up to any value. We often had to spend a lot of time convincing buyers that their £20,000 or £100,000 purchase was indeed fully insured, and we could understand why they were concerned, it probably sounded too good to be true. As far as we were concerned, it kept things simple, and our sales revenue slightly subsidised the shipping and insurance charge.

We changed to £5 (before several postage price hikes) shipping plus £1 per complete £1000 for insurance; our actual cost for the insurance was slightly more, but the small subsidy made the calculation really quick and easy. Instantly, most buyers were much happier!

We also believe that "free postage" is misleading. It makes a good sound byte, but actually it just means the postage is added to the price in advance. Most sellers offering "free postage" don't offer a price reduction on the second, third, fourth, etc, item bought, so they get to pocket the difference and the "punter" (I strongly dislike that word), never realises, remaining blissfully happy that they got "free" postage, and hardly ever realising it was costing them more.

By the way, Jane and I once personally delivered a large Krugerrand order to the Cayman Islands, as it was almost as cheap as the insured shipping. We got a one week package deal which cost less than the return air fare. That was a really tough week!

"Free" postage also penalises those buyers who shop in person, collect, or increasingly, have their purchases stored securely.

We believe in trying to be fair, and also trying to be as transparent as possible.

Some good news is that we have been planning on reviewing and re-calculating our shipping charges for some time, and we are just about to revise them on site, mainly downward. There are some complicated calculations which include allowances for weight, value, size and shape, so our stock database has to include the relevant data for many thousands of products. Even then, a few things still need to be worked out on an individual basis.

 

Chards

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17 minutes ago, LawrenceChard said:

I suspect Midasfrog is mainly meaning us, but I disagree that we are charging way over the top.

Our charge is for postage and packing, and includes a considerable chunk for picking, checking, packing, and admin time. Mrs Chard believe we lose money on the shipping charge.

Interestingly, until about 5 or 6 years ago, we offered 2 shipping rates £2 at buyer's risk or £5 fully insured up to any value. We often had to spend a lot of time convincing buyers that their £20,000 or £100,000 purchase was indeed fully insured, and we could understand why they were concerned, it probably sounded too good to be true. As far as we were concerned, it kept things simple, and our sales revenue slightly subsidised the shipping and insurance charge.

We changed to £5 (before several postage price hikes) shipping plus £1 per complete £1000 for insurance; our actual cost for the insurance was slightly more, but the small subsidy made the calculation really quick and easy. Instantly, most buyers were much happier!

We also believe that "free postage" is misleading. It makes a good sound byte, but actually it just means the postage is added to the price in advance. Most sellers offering "free postage" don't offer a price reduction on the second, third, fourth, etc, item bought, so they get to pocket the difference and the "punter" (I strongly dislike that word), never realises, remaining blissfully happy that they got "free" postage, and hardly ever realising it was costing them more.

By the way, Jane and I once personally delivered a large Krugerrand order to the Cayman Islands, as it was almost as cheap as the insured shipping. We got a one week package deal which cost less than the return air fare. That was a really tough week!

"Free" postage also penalises those buyers who shop in person, collect, or increasingly, have their purchases stored securely.

We believe in trying to be fair, and also trying to be as transparent as possible.

Some good news is that we have been planning on reviewing and re-calculating our shipping charges for some time, and we are just about to revise them on site, mainly downward. There are some complicated calculations which include allowances for weight, value, size and shape, so our stock database has to include the relevant data for many thousands of products. Even then, a few things still need to be worked out on an individual basis.

 

You suspected wrong yours is the lowest and a very reasonable postage / packaging cost.

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46 minutes ago, Midasfrog said:

You suspected wrong yours is the lowest and a very reasonable postage / packaging cost.

I am always happy to be corrected.

Our minimum insured UK shipping charge was £9 until very recently (earlier today). I did not even know we had implemented discussed changes until I saw Darr3nG's post about 20 minutes ago.

It is now £6.

We were aware that ours used to be toward the upper end, but we believed, and still do, that this fairly and accurately reflected our total shipping costs including picking, checking, packing, postage, and insurance.

The mystery remains, who was "charging way over the top"?

 

Chards

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8 hours ago, goldking said:

Although mainly a UK based membership, it's a worldwide forum.  Only a very small percentage of the membership will be within a short travelling distance of Blackpool so it stands to reason that the majority will want to see postage costs included in the price comparison.  I don't know if you're aware, but clicking the 'change' tab down at the bottom of the comparison page shows the item cost on its own.

Just a suggestion, but given that HGM can do P&P for £6.95 to the UK is there any reason why you can't match it?  That would improve your ranking in the comparison by several notches from a quick glance down the listings.

As a side note, were you at Sheffield auctions last month?  Your avatar pic looks nearly identical to a guy I was chatting with there :) .

I could not find the "Change" tab you mentioned, but then again, it's been a long day!

Check our revised shippiing charges you may ne pleasantly surprised!

...and, no, I was not at Sheffield auctions. I must change my avatar, watch this space!

Chards

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4 hours ago, LawrenceChard said:

I could not find the "Change" tab you mentioned, but then again, it's been a long day!

Check our revised shippiing charges you may ne pleasantly surprised!

...and, no, I was not at Sheffield auctions. I must change my avatar, watch this space!

Nice work with the P&P, Lawrence ! :)

If you look at the 2nd line from the bottom it says "Note: Delivery has been removed and prices updated accordingly. [CHANGE]".  Click the word [CHANGE] and it will remove the P&P element.  I think the wording could be clearer as it took me a minute to figure it out first time I saw it.  Perhaps WITH POSTAGE/WITHOUT POSTAGE would be better, in a nice bright green to catch your attention ;).  

You are 2nd cheapest now for sovs.  Seems like HGM have a 1% off sale on at the moment.  Shows that they've sold 42 sovs in the past 24 hours.  That's a lot of money, but how much profit will of course depend on what their margin is.  Given how popular sovs have become for us gold stackers now that the 1 ozers are getting out of reach price wise for many, you may well find if you were to announce a slightly better "sale" on your site and here, you would do quite a lot of business ;).  Same for the half sovs too as even the full sovs are starting to get out of reach for people on lower incomes.

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On 26/08/2019 at 22:10, sovereignsteve said:

sponsored by the silver forum?😉

That sounds like a good suggestion, although it would now be more applicable to Darr3nG.

I suspect that members might be surprised, or even shocked, at how much it can cost to try and run a good site.

Some of this is actual financial outlay, but much is also the human resource behind it.

Dealer sponsorship is one obvious idea, but it does bring its own potential problems with it.

Chards

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16 minutes ago, Tattoedamat said:

Fascinating read @LawrenceChard thanks for taking the time to post

Yes, thanks @LawrenceChard extremely informative- 

Just wondering if there are any plans to update/continue with your tax free gold website? Its a fantastic resource.

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25 minutes ago, richatthecroft said:

Yes, thanks @LawrenceChard extremely informative- 

Just wondering if there are any plans to update/continue with your tax free gold website? Its a fantastic resource.

Thanks,

I just posted your last comment to our Marketing Team.
There was a need to unify our 3/4 main websites for a number of reasons, such as security, shopping basket, e-commerce, customer experience, mobile friendliness, loading speeds, and a whole raft of other stuff.

My strong opinion was to leave all the old sites intact until the new one made them redundant, but not everyone shares my view.

Indeed quite often, I want to check some facts, and look for our existing resource on TFG, GS, or 24carat, and when I find it, I get forwarded to a page on chards.co.uk, which does not include the original information. We may start removing these redirects, and going back to letting viewers transfer themselves to our new site if they wish.

Our old websites were never intended to be mobile friendly, whereas our new one is. Upgrading them to modern user and Google dictated standards is a very expensive and lengthy process, so it is unlikely to happen, but we did recently analyse them for security threats, and they needed little or no action.

The rather clunky search facilities on them have now broken, because of technical stuff like version compatibility, and Google have been downgrading old sites, in favour of mobile friendliness, loading speeds, newer HTML standards, and more.

We have a steady process of replicating much of the older sites' content onto chards as time permits, so all is not lost.

I was thinking only earlier today, that many people have told me they use our sites as a reference source when they want to check something. These include American and European dealers, Royal Mint employees, recently a couple of people from Kitco, etc.

A few days ago, I noticed a missing image, and a typo on one of our legacy sites, and we still correct these when we find them, but we rarely add brand new material, which tends to go straight onto chards.co.uk.

The aim is to get chards.co.uk up to the point where it is better in all respects than the old sites, but there is still a lot of work needed to get there.

At least our new site is easier for adding new products, and has a much better search facility than our legacy sites, although we are aware we need to make it easier to find information rather than just sales pages.

 

 

 

Chards

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6 hours ago, LawrenceChard said:

One Last Historical Note

During the 2008 global credit crisis, banking crisis, stock market crash, demand for gold bullion shot up. Stocks and supplies dried up. Big American demand hoovered up most of the physical gold stock in Europe, from which we used to source most of our shortfall. The British Mint could not keep up with our demand. Premiums jumped up to stupid levels. Some UK dealers were paying over 10% premium for sovereigns, and reselling them for 15% plus. I remember seeing a Krugerrand sell on ebay for an absurd 27% premium! We tweaked most of our selling premiums up slightly, but only by about a half percent. We took a decision that rather than charge what we knew to be rip-off levels of premium, we would maintain near normal premiums, and we offered investors the choice of buying provided they were happy to accept delivery as and when we could source actual physical stock. Many investors understandably wanted immediate delivery, bought elsewhere, and usually paid rip-off prices. Nevertheless, many investors placed their trust in us, and we sold considerable volumes of investment gold. The only world mint who could cope with demand was the Perth Mint. During the period, we had two x 3,000 ounce old shipments from them (think £4 million each at today's prices), including 66 x one kilo gold coins in one shipment (£2.7 million). We also had one shipment of 100,000 ounces of silver,mainly kilo coins. To ensure none of our customers were at any risk, at no time did we own less physical gold than we owed. At times, we owed about £4 million worth of gold, at 2008 prices. Naturally, we did deliver all the gold for which we had contracted. Our thanks to all those customers and investors who trusted us, at a time when most people did not trust their banks. In retrospect, I am still not sure that maintaining our low premiums was the best solution, but I still remain proud that we managed to cope with the demand in our own way, repay the trust of our customers, and deliver on all our commitments, even if not as quickly as we would have preferred.

 

is there a reason your font size kept reducing? It is as challenging to my eyes as trying to grade a half sovereign   😉

Profile picture with thanks to Carl Vernon

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1 hour ago, LawrenceChard said:

My strong opinion was to leave all the old sites intact until the new one made them redundant, but not everyone shares my view.

I think your view is valid- and to be honest- who does their research on a pokey little phone- and at times of quick reference then a bit of inconvenience could be tolerated.

 

1 hour ago, LawrenceChard said:

I was thinking only earlier today, that many people have told me they use our sites as a reference source when they want to check something. These include American and European dealers, Royal Mint employees, recently a couple of people from Kitco, etc.

A great testament to the sites usefulness and the masses of information it contains.

Long live the content of taxfreegold in whatever guise 😁 And thanks for leaving it up there for us all to use 👍

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1 hour ago, LawrenceChard said:

ndeed quite often, I want to check some facts, and look for our existing resource on TFG, GS, or 24carat, and when I find it, I get forwarded to a page on chards.co.uk, which does not include the original information. We may start removing these redirects, and going back to letting viewers transfer themselves to our new site if they wish.

Please keep all your old sites complete with information. I learned a lot from them when I first took an interest in sovereigns and wouldn't want todays newbies to miss out on such  a valuable resource.

Profile picture with thanks to Carl Vernon

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57 minutes ago, richatthecroft said:

who does their research on a pokey little phone

Anybody under 30!

A great testament to the sites usefulness and the masses of information it contains.

Long live the content of taxfreegold in whatever guise 😁 And thanks for leaving it up there for us all to use 👍

Thanks again...
...We will now!

 

Chards

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