193 pages on this thread so far and I confess that I haven’t frequented TSF enough to read them all, but I recall comparisons were made between the slow pick-up rate of sales of the popular 1989 sovereign and the same thing happening with the 2022 memorial sovereign (arriving in 2023, the cheek of it).
Although perhaps like the majority of us I didn’t collect coins in 1989, let alone dream of one day owning gold, back then who had the internet? I’d hazard a guess that Royal Mint’s marketing came down to a mailshot to previous customers and adverts in newspapers and magazines, hence the slow pick-up rate of the 1989 sovereign. Nowadays we can access coin websites galore and base our buying decisions not just on coin designs, mintages and affordability etc, but also through valued opinions and feedback from countless coin collectors and dealers (such as @LawrenceChard) on our wonderful Forum.
Maybe we shouldn’t compare 1989 sov sales with memorial sov sales? I don’t doubt the 2022 will be popular though, despite the mintages.