I honestly think this round has been a quite brilliant marketing exercise by the mint. First of all a release date which was delayed by rumours the round would be withdrawn. At the same time pre-release auctions on ebay at over €40 per round. Dealers were able to increase prices daily whilst no - one was shipping or even held stock.
When stock became available prices ranged from €25 to £46 and so buyers had no idea of its true retail value, but had to have one.
Now the coloured editions are repeating the cycle.